September 21, 2012 is a date to highlight in the calendar. It is Alzheimer’s Action day and with the theme “Dementia: Living Together”, it marks the first global World Alzheimer’s Month. This means persons with dementia, their carers, and advocates from all over the world are collaborating in an international campaign to raise awareness and challenge stigma.
Organized by Alzheimer’s Disease International: The Global Voice on Dementia, the ripples felt by this campaign are spreading far and wide. From twitter messages labeled #ENDALZ and #WAM2012; worldwide events and Walks to End Alzheimer’s collecting funds for care, support and research; to memorabilia such as bracelets, shirts, or limited-edition “Purple with a purpose” donuts, Alzheimer’s Associations are inviting the general public to go purple, take action, participate and share stories in global efforts to end Alzheimer’s.
The Health Economics Research Centre at Oxford University, calls dementia the greatest medical challenge of the…